by Joe Mandese
The six-second commercial, which has become a standard for many digital video environments, especially pre-roll, is coming to broadcast TV. Fox Networks Group this … Read the whole story
by Steve McClellan
Led by its victory in the Sprint review, independent agency Horizon Media was the leader in net new business wins in the U.S. among … Read the whole story
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by Wayne Friedman
The companies tout that their combined networks will have a 20% share of all U.S. ad-supported pay TV networks -- and a 20% share … Read the whole story
by Joe Mandese
The Association of National Advertisers this morning launched an "on-demand" education platform providing training on a variety of areas requiring marketing expertise. The courses, … Read the whole story
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by Wayne Friedman
Daugherty has been promoted to EVP marketing for ABC Entertainment, responsible for all marketing activities for ABC's prime time, daytime and late-night lineups. Read the whole story
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by Tobi Elkin
It's no secret that Google plans to offer a built-in ad-blocking feature in its Chrome browser -- a feature that will appear next year. … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When you look beyond the headlines, you may think Discovery CEO David Zaslav has the clearest vision of how historic media properties can evolve … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they … Read the whole story
by Gavin O'Malley
Outside of advertising, publishers are far more likely to make money through direct in-app purchases than they are from paid installs or subscriptions. In-app … Read the whole story
COMMENTARY
by Sara Guaglione, Staff Writer
The Wall Street Journal's executive Washington editor bottom-lined the press' relationship to the President. "The media's job is not to be respectful or disrespectful. … Read the whole story