The U.S. ad market expanded more than 5% during the second quarter, despite "mass market weakness" and declines in some major national media, according … Read the whole story
Media stocks grew somewhat, despite concerns over future pay TV distribution disruptions the week before and rumblings in the broader stock market over confrontations … Read the whole story
Paul Donato, a long-time media researcher who most recently was chief research officer of Nielsen, has been named chief research officer of the Advertising … Read the whole story
Major publishers, like Hearst and Conde Nast, are already cranking out new shows and other programming for Watch, which Facebook hopes will rival YouTube, … Read the whole story
During violent protests, when it was made clear to Americans who the "enemy" is, President Trump's 2020 reelection campaign released a new ad -- … Read the whole story
- COMMENTARY
There is an optimal allocation that advertisers should endeavor to strike with digital and TV budgets. The hyped-up rivalry between TV and digital is … Read the whole story
The Trustworthy Accountability Group (TAG) said more than 350 companies have applied for TAG Registration, an increase of more than 75% in the last … Read the whole story
COMMENTARYMegyn Kelly seems to be having her own personal Summer of Yes -- saying yes to every request her new bosses at NBC News … Read the whole story
