Video content, including full episodes of TV content and/or video clips, will provide a more consistent way to determine content performance and audience behavior. Read the whole story
Major TV groups are expected to see steady revenue on the affiliate/retransmission front in the next few years. Affiliate fees are projected to continue … Read the whole story
"Marketers can now directly boost the post as it appears on the creator's Page," a company spokeswoman said Tuesday. Until now, marketers could only … Read the whole story
The WPP agency has promoted God-is Rivera to the new role. She is tasked with developing practices and methodologies designed to ensure diversity and … Read the whole story
Netflix has a powerful lineup of 51 million U.S. subscribers and nearly 45 million international subs. But what if Fox goes the way of … Read the whole story
Google is almost 20 years old. The domain Google.com was registered on September 15, 1997. Given that 20 years is an eternity in internet … Read the whole story
A&E's new brand campaign targets more millennials for its unscripted programming. A&E wants to build on its high-rated reality TV programs, such as "Leah … Read the whole story
Since 2010, every major brand has experimented with reaching millennials via influencers, including YouTube stars and other celebrities. According to a recent study by … Read the whole story
Facebook is expanding Marketplace to 17 additional countries, including Austria, Belgium, the Czech Republic, Denmark, Finland, and France. Regarding Marketplace, Engadget notes: “It’s still … Read the whole story