The U.S. ad marketplace fell to one of its seasonal lows in July, which vies with January as the lowest demand months of the … Read the whole story
GroupM has appointed Amanda Richman U.S. CEO of the new agency -- which is called NewCo for now -- that is being formed as … Read the whole story
From August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according to iSpot.tv. "Fallon" is still ahead … Read the whole story
CBS had the highest index overall in Q2 for "attention" in three of five dayparts, TVision Insights said. For the 7 p.m. to 11 … Read the whole story
The ad features the company's founder, who asks viewers to contact Ryan Zinke, Secretary of the Interior, and hold him to his promise to … Read the whole story
This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways … Read the whole story
AccuWeather uses a mix of paid, earned, and owned media to broaden awareness, from online advertising to social media events, CMO John Dokes tells … Read the whole story
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header … Read the whole story
Like you -- I assume -- I hope-- I was saddened and sickened by the events that unfolded in Charlottesville last weekend. Saddened by … Read the whole story