Even when adding new business from virtual pay TV providers, the average cable TV network still lost subscribers, according to the most recent Nielsen … Read the whole story
BuzzFeed -- which eschewed display ads on its site because they cluttered web pages, mostly annoy readers, and can slow page load times -- … Read the whole story
It's not the just the big guns in the agency business (WPP, Havas et al.) that are worried about their business outlook for the … Read the whole story
Among all big media companies with TV networks, Scripps Networks Interactive has the highest share of its revenue coming from advertising -- 71%. Read the whole story
Brands are demanding more from their agencies -- such as GroupM offering a new metric of 100% of pixels rather than 50%. Read the whole story
TV, unlike digital, wasn't built with measurement in mind. Yet marketers have become accustomed to a granular level of knowledge about their audiences and … Read the whole story