The agency cited pockets of macroeconomic troubles worldwide. Despite some uncertainties in the U.S., that market seems to be holding its own. Read the whole story
As the EU begins adopting new, rigorous consumer data guidelines, at least one top Wall Street analyst has revised his outlook on the impact … Read the whole story
Two of programmatic advertising's biggest players -- AppNexus and Rubicon Project -- have organized a new independent entity intended to serve as a neutral … Read the whole story
The Advanced Target Standards Group now has 12 TV network owners and is providing media agency representation via the Coalition for Innovative Media Measurement's … Read the whole story
Newer digital advertising formats, including "in-feed," native and paid content and video, are driving the expansion of the so-called "display" advertising marketplace, according to … Read the whole story
COMMENTARYFor many of us in the news business that day, the terrorist attacks of September 11, 2001 would be the biggest story of our … Read the whole story
Hurricanes Harvey and Irma could have a significant effect on the pay TV provider businesses. Homeowners might look to accelerate cord-cutting and sign on … Read the whole story
Don Ohlmeyer, a pioneering television producer and founder of one of the first dedicated media agencies for a major brand, died Sunday. He was … Read the whole story
"The FTC has decided it's really important to be active in this space," says one advertising lawyer. Read the whole story
- COMMENTARY
The new state of social media carries specific problems, such as how you can buy advertising. In particular, reports suggest a Russian "troll farm" … Read the whole story
