A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a … Read the whole story
At a time when the use of social media is becoming a more integral part of how brand marketers leverage their burgeoning sponsorship investments, … Read the whole story
In deep damage-control mode, Facebook says it will begin forcing Pages to disclose the source of funding behind political ads. Holding Facebook to an … Read the whole story
The deal provides CBS with out-of-home viewing data, which include ratings for all programming and commercial content that aired on the network for live-plus-seven … Read the whole story
When Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick Media Management, he took pride in the fact that it emphasized the … Read the whole story
Welcome to the new fall TV season, where "catch the product placement" has the potential to become a new drinking game. Read the whole story
Just in time for Adweek, Rubicon Project, one of advertising's biggest programmatic players, and the Ad Council have announced a collaboration through which Rubicon … Read the whole story
Long-time radio industry executive and former president-CEO of the Radio Advertising Bureau Gary Fries died today. He was 76. "It is with great sadness … Read the whole story
Two Senate Democrats are trying to rally support for legislation that would require Facebook and other large web platforms to follow some of the … Read the whole story
In the future of addressable TV advertising, traditional, linear TV viewers may want more transparency -- not just in political ads, but all advertising. Read the whole story
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. Read the whole story
We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The … Read the whole story
One year ago, HP issued a challenge to its top agencies to improve the level of diversity staffing within the account teams handling its … Read the whole story
What we all know as advertising - intrusive, interruptive moments in our everyday lives - will give way to new forms of engagement that … Read the whole story