Local advertising revenue is set to slowly climb over the next four years by low single-digit percentage growth. BIA/Kelsey projects that major gains in … Read the whole story
Social media could bring in some $1.4 billion in sponsored-advertising revenue for local TV stations in 2018, according to a new study, which found … Read the whole story
How do you become a video-first business? Make lots of video. At least that was the answer panelists gave during an Advertising Week panel … Read the whole story
Full TV episodes and sports accounted for the increase in live ad views. Over-the-top set-top devices had 29% of all premium video ads -- … Read the whole story
Since most buyers are besieged by dozens of ad-tech companies, each promising a different success metric, they don't have the technology or resources to … Read the whole story
In June, Netflix had 14 newer TV series on the air -- those made in the last three years -- more than triple the … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
A byproduct of the always-on world of digital media is that marketing is finally catching up with the "real world." Think about that for … Read the whole story
Local TV station groups have a lot to be happy about -- rising stock prices and more money from retransmission revenue. And something that … Read the whole story
Unilever is increasingly using social listening to learn about consumer behavior, says company CMO Keith Weed. The technique enables marketers to eavesdrop on conversations … Read the whole story
The second-largest Irish whiskey has launched a new global ad campaign - "Beauty of Blend" - which kicked off in New York. The work … Read the whole story
It looks like the organizer of the Cannes Lions festival -- Ascential being the parent organization -- has a holding company problem to deal … Read the whole story