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by Steve McClellan
IPG's shares took the worst tumble -- down more than 6% following its Q3 earnings report, which showed a revenue decline and weak organic … Read the whole story
by Alex Weprin
Netflix seeks to raise $1.6 billion as it continues its expanded content push. The company says it may spend as much as $8 billion … Read the whole story
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by Wendy Davis
Twitter's new "transparency center" will include disclosures about political ads, including the total campaign ad spend, the funding organization and demographics used for targeting. Read the whole story
by Wayne Friedman
AMC Networks' stock was down more than 3% in Tuesday trading two days after its big franchise hit, 'The Walking Dead,' tumbled in its … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
There's a perceptible malaise here in the heart of the new fall season, roughly four weeks since it officially began. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
It is now all about tactical execution for industry leaders when it comes to driving the growth engine with impeccable operating performance. Focus, gaining … Read the whole story
by Wayne Friedman
Included in the process will be Twitter's gross and net tweet impression counts (including earned impressions), Twitter's measurements of viewable video impressions, as well … Read the whole story
by Laurie Sullivan
The future of advertising may not seem like advertising at all, but rather a mix of technology and services that supports how consumers prefer … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What makes the "Art of the Deal" these days? Keep changing the deal -- as many times as possible. Can media organizations learn anything … Read the whole story
COMMENTARY
by Dan Price, Op-Ed Contributor
Despite predictions, digital outlets are not a threat to radio and radio advertising. They may be the new definition of radio. Today, radio is … Read the whole story