U.S. advertising market revenue in Q3 2017 and for the month of September was virtually flat with the respective periods of a year ago. … Read the whole story
Luxury auto brand Lexus was a big product placement/marketing sponsor of the Weinstein-produced "Project Runway," which airs on A+E Networks' Lifetime and previously on … Read the whole story
Total Q3 revenue was up 4.5% to $1.64 billion, with net profits 12% higher to $146 million. Still, Nielsen's stock was down 5.9% to … Read the whole story
As the media economy was increasingly blown to bits by the digital revolution, with the very existence of journalism hanging in the balance, The … Read the whole story
Ace Metrix, a company that tracks how ads resonate (or don't) with consumers, has just completed a study that examines the emotional patterns of … Read the whole story
With his divisive politics and shoot-from-the-lip tweeting, Donald Trump has been the greatest boon to the TV business since, well, anything anyone can remember. Read the whole story
21st Century Fox CEO James Murdoch touted streaming video bundles like Hulu's live TV service at the Paley Center for Media Wednesday, adding that … Read the whole story
The biggest ad format on Amazon, Sponsored Products Ads, gets about 82% of the company's ad budget, estimates Mark Ballard, senior director of research … Read the whole story
Live TV programming seems to be a continued benefit for TV networks -- especially with sports. But can TV networks make it a regular … Read the whole story
Research shows that consumers are increasingly moving away from shopping for cars in person and are relying more on online reviews and research. Read the whole story