TAG's anti-fraud initiative aims to ensure that online material and ads are seen by people, as opposed to bots. Buyers (including advertisers and agencies), … Read the whole story
The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. It's the agency's … Read the whole story
Meredith Corp. has acquired Time Inc. -- the publisher of Time, People, Sports Illustrated, Fortune and Entertainment Weekly magazines -- for $18.50 per share … Read the whole story
Earlier this year, after acquisition talks with Meredith Corp. and another investor group fell through, Time Inc. released a battle plan for moving the … Read the whole story
The last four November weeks in the current NFL season have seen a steady increase in Nielsen average TV viewers, but ratings are still … Read the whole story
Radio network giant Westwood One has restructured its sales organization, naming Bryan Forbes president of sales. Forbes, who joins from senior vice president-general manager … Read the whole story
U.S. domestic box office revenue for the top 12 films rose 4% for the weekend versus a year ago to $181 million. Disney/Pixar scored … Read the whole story
Future digital distribution services of TV networks will yield, at least initially, much smaller profit margins than Dish and other pay TV providers receive … Read the whole story
The New York TV of Tomorrow (TVOT) conference, set for Dec. 7, promises to offer the most cutting-edge trends in media today. I sat … Read the whole story
Perhaps the kind of advertising for which consumers don't mind exchanging attention is about experiences, messaging, content -- truly anything creative. Read the whole story
The company launched five products in the AWS Elemental Media Services suite, each targeting a different piece of the OTT puzzle. For example, AWS … Read the whole story
Ranker CEO Clark Benson found a way to roll up the site's pop culture-focused ranking data into a package that supports search engine optimization, … Read the whole story