Direct mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm … Read the whole story
In response to concerns about extremist and inappropriate content, YouTube plans to significantly increase its efforts to eliminate such content from its platforms, and … Read the whole story
Nearly two weeks after President Donald J. Trump tweeted a tease that he was "probably going to be named" "Time" magazine's Person of the … Read the whole story
Against the backdrop of a possible deal for its movie/TV production and some cable networks with Walt Disney, 21st Century Fox sees continued high … Read the whole story
AT&T's over-the-top streaming video service DirecTV Now has passed the one million subscriber mark, the company said Tuesday. The service celebrated its one year … Read the whole story
Media Sherpas will offer a range of services, including consulting on operations and financials, defining and promoting company culture and values, identifying revenue growth … Read the whole story
MDC Partners has quietly but "aggressively" built up its security network to protect data and information from hackers. Read the whole story
The buzz in TV is audience-based planning, which is essentially an extension of people-based marketing for the TV world. Read the whole story
Carat, part of Dentsu Aegis Network, has been the media agency incumbent for the company's North America region since 2015 and has been invited … Read the whole story
A week after President Donald Trump tweeted that there should be a contest to determine which network is the "most dishonest, corrupt and/or distorted … Read the whole story
Political media veterans have launched 50statesofblue.com, a new website serving as a hub for national and local news covering progressive politics from all 50 … Read the whole story
I often give Nielsen a hard time about how it measures and reports more specific data and program ratings, but it is actually very … Read the whole story
The existing Search Ads product has been renamed as Search Ads Advanced to support more advanced campaigns and users. Read the whole story
Google's capital investment fund, CapitalG, said it will add to the $500 million in recent financing. The ride-hailing company received $1 billion last October. Read the whole story
Numbers released by GroupM on Monday illustrate the Google-Facebook ad duopoly. The two companies are estimated to account for 84% of all digital investments … Read the whole story
Charlie Ergen, founder, chairman/CEO of Dish Network, will drop his role as CEO of the company to pursue the company's "emerging wireless business." Read the whole story