January 25, 2023
Monday, December 11, 2017
Seeking to put some impetus on new standards for digital audience measurements released Thursday by the Media Rating Council, the Interactive Advertising Bureau (IAB) … Read the whole story
Witnessing up-and-down stock swings for 21st Century Fox at the end of the week, senior Fox execs issued a memo about "a possible transaction." … Read the whole story
COMMENTARYSix months after the Interactive Advertising Bureau's Tech Lab released final specs for ads.txt, the programmatic supply chain is embracing it as a minimum … Read the whole story
The new service would be the company's third attempt at breaking into the crowded music subscription space, which counts Spotify, Apple Music and Amazon … Read the whole story
A new 2018 trend report is out and the first one cited in the study jumps off the page in light of recent reports … Read the whole story
- COMMENTARY
Where is TV headed? That was the question on my mind while attending the TV of Tomorrow conference held in New York last week. Read the whole story
"Whether consumers like it or not, they're influenced by advertising," Kristen Herhold, content developer and marketer at Cluch, tells "Marketing Daily." Read the whole story
- COMMENTARY
How do we respond to client procurement teams that insist on using a costing approach? How do we use the right language to present … Read the whole story
- COMMENTARY
TV/video platforms taking on music? Music platforms taking on video? Digital media companies are all in these days. Read the whole story
Beginning in January, the reporters will cover topics ranging from conflicts of interest, housing, mental health care, criminal justice and workplace safety, among others. Read the whole story
'The New York Times' is hiring a newsroom audience director, an off-platform editor and an on-platform editor to illustrate why the newspaper's journalism is … Read the whole story
