by Wayne Friedman
As part of a new, overall five-year deal, Verizon will pay about $2.5 billion -- $500 million per year -- according to reports. That's … Read the whole story
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by Laurie Sullivan
Advertisers using a smart bidding tool to run Google Shopping campaigns with a preset return on ad spend were hit with higher-than-normal cost per … Read the whole story
by Wayne Friedman
The North American sports market will continue to see media rights revenue climb faster than any other segment to become the largest sports revenue … Read the whole story
by Larissa Faw
The California Milk Processor Board (CMPB) is moving its entire advertising account from Goodby, Silverstein & Partners -- creators of "got milk?" -- to … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Verizon's $2 billion NFL mobile rights deal marks a major change in the streaming sports landscape. Verizon has long paid handsomely for exclusive mobile … Read the whole story
by Steve McClellan
The company said this is the first time in 25 years that it has combined its media and creative accounts for the U.S. and … Read the whole story
by Alex Weprin
Cook, who most recently led advertiser partnerships for Flipboard, will be tasked with "strengthening revenue strategies" and "identifying opportunities for advertiser growth" at GBS, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Magna Global says digital ad spending will reach $209 billion worldwide -- 41% of the market -- in 2017. TV will total $178 billion, … Read the whole story
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by Laurie Sullivan
Global online advertising revenue growth reached 29.6% in Q3 2017, after remaining between 23% and 26% year-over-year during the past six quarters, according to … Read the whole story
by Karlene Lukovitz
The "Handouts" ad debuted during Fox's NFL broadcast and NBC's "Sunday Night Football." It will air on NFL and other sports programming through Jan. … Read the whole story
by Alex Weprin
Bloomberg will launch its new 24-hour Twitter-based streaming news channel, called TicToc, on Dec. 18. TicToc will be available exclusively on Twitter and will … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The second-born son of the heir to the British throne is engaged to an American actress who stars on a long-running drama series on … Read the whole story