January 25, 2023
Thursday, December 21, 2017
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on … Read the whole story
Year-to-date, digital is at a 12% increase over the same period a year ago. Broadcast inched up 1%, and cable saw a 3% hike. Read the whole story
ESPN is joining NBC Sports in adding new streaming rights to NFL games on its mobile platforms. ESPN announced Wednesday that it had signed … Read the whole story
Although TV's dominant reach of U.S. viewers has seen some declines, it still beats digital media platforms by wide margins. Read the whole story
According to the Interactive Advertising Bureau's Internet Advertising Revenue Report, digital video ad spend, including mobile and desktop, rose by 36% to $5.2 billion … Read the whole story
Among the season's biggest sellers, the multicooker is emerging as a powerhouse; these multitasking machines were top performers Thanksgiving weekend, often selling out. Read the whole story
IAC rebuilt About.com and renamed it Dotdash in May. The publisher branched out to focus on six unique sites, including Verywell, The Balance, Lifewire, … Read the whole story
- COMMENTARY
Is it time to stop thinking of the Web as mobile versus desktop? It's a sentiment I've heard a lot this year, and it … Read the whole story
The spot, created by Grey Group, kicks off a Pringles campaign that will run throughout 2018. The integrated marketing campaign includes PR, digital and … Read the whole story
- COMMENTARY
Pay TV companies are increasingly worried about password sharing when it comes to streaming apps and platforms of TV networks and other services. Read the whole story
COMMENTARYTom Hardy was the year's most mesmerizing actor in our pick for 2017's best show: "Taboo." Read the whole story
