A decade after it began life as an early-stage digital start-up, MediaMath has launched a venture capital fund to back a new generation of … Read the whole story
Hackers are using JavaScript-based cryptocurrency miners to tap into the CPU power of a visitor's PC and to steal Bitcoin or other cryptocurrencies. The … Read the whole story
CBS will be the first major streaming service on Amazon Channels to feature advertising. CBS will also be the first Channels partner to offer … Read the whole story
In the U.S., Amazon's simulcast of NFL "Thursday Night Football" games and the hiring of an executive dedicated to securing sports video rights last … Read the whole story
The overall U.S. advertising market will improve 6.7% this year, up from a 2.5% increase in 2017. U.S. advertising gains are expected around the … Read the whole story
Ad tech company Samba TV says its Audience Platform improves the ability to granularly target TV advertising and helps marketers execute cross-screen campaigns built … Read the whole story
The percentage of U.S. adults who "often get their news from local TV" dropped from 46% in 2016 to 37% in 2017, according to … Read the whole story
Although many media/entertainment analysts say consumers will spend more of their paychecks on entertainment -- with newer inexpensive digital video platforms and free content … Read the whole story
Emerging technology is about to drive the U.S. consumer technology industry to $351 billion in retail sales this year, 4% higher than last year, … Read the whole story
RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling … Read the whole story
Two products enable PMC to improve revs, including enhancements in personalized editorial content: Organic Campaigns and Automatic Yield. The tools ties all these pieces … Read the whole story
Set to debut during the Golden Globes Sunday night, the latest installment of The New York Times' "The Truth is Hard" ad campaign focuses … Read the whole story
GroupM has appointed Nick Theakstone to the new role of Global Chief Investment Officer. He will be based in London and New York and … Read the whole story
M&C Saatchi is appointing Raquel Chicourel as its new chief strategy officer, marking the second key senior appointment by agency CEO Giles Hedger since … Read the whole story
TLC is evidently so pleased with its reality series "My 600-lb Life," featuring morbidly obese people, that it will introduce a new one in … Read the whole story