Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel Outdoor is introducing what it claims is a first-of-its-kind digital media ... Read the whole story
Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers ... Read the whole story
WASHINGTON, D.C. -- If there was any doubt that digital media has taken center stage in political marketing, it was put to rest by ... Read the whole story
The report finds that all channels benefit from synergies, but some work particularly well together -- with the strongest combinations between TV and Facebook ... Read the whole story
Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets. Read the whole story
A Viacom-CBS merger would give the new company a 23% share of all Nielsen live program-plus-seven days of time-shifted viewing -- more than second-place ... Read the whole story
Jointly managed through Saatchi & Saatchi's headquarters in London and Saatchi & Saatchi's Team One office in Los Angeles, the Publicis-owned agency will now ... Read the whole story
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In 2017, voice was coined as "the technology to watch." At this year's CES, voice stole the show. Amazon, Google, Facebook and Samsung all ... Read the whole story
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Tostitos, the PepsiCo chip maker, was a fixture in Super Bowl ads until a couple of years ago. But it is taking a different ... Read the whole story
The streaming video service has inked a deal with the actor to produce and star in a miniseries adaptation of Joseph Heller's classic 1961 ... Read the whole story
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Netflix expects to spend $8 billion this year on new TV/movie content; Amazon will spend about $4.5 billion. Hulu will be close to $3 ... Read the whole story
ZIG collects pieces of content from big and mid-sized publishers - such as videos, photos and articles - and pulls the most important photos ... Read the whole story
