Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers ... Read the whole story

WASHINGTON, D.C. -- If there was any doubt that digital media has taken center stage in political marketing, it was put to rest by ... Read the whole story

The report finds that all channels benefit from synergies, but some work particularly well together -- with the strongest combinations between TV and Facebook ... Read the whole story

Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets. Read the whole story

Jointly managed through Saatchi & Saatchi's headquarters in London and Saatchi & Saatchi's Team One office in Los Angeles, the Publicis-owned agency will now ... Read the whole story

The streaming video service has inked a deal with the actor to produce and star in a miniseries adaptation of Joseph Heller's classic 1961 ... Read the whole story

ZIG collects pieces of content from big and mid-sized publishers - such as videos, photos and articles - and pulls the most important photos ... Read the whole story