Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel Outdoor is introducing what it claims is a first-of-its-kind digital media … Read the whole story
Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers … Read the whole story
WASHINGTON, D.C. -- If there was any doubt that digital media has taken center stage in political marketing, it was put to rest by … Read the whole story
The report finds that all channels benefit from synergies, but some work particularly well together -- with the strongest combinations between TV and Facebook … Read the whole story
Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets. Read the whole story
A Viacom-CBS merger would give the new company a 23% share of all Nielsen live program-plus-seven days of time-shifted viewing -- more than second-place … Read the whole story
Jointly managed through Saatchi & Saatchi's headquarters in London and Saatchi & Saatchi's Team One office in Los Angeles, the Publicis-owned agency will now … Read the whole story
In 2017, voice was coined as "the technology to watch." At this year's CES, voice stole the show. Amazon, Google, Facebook and Samsung all … Read the whole story
Tostitos, the PepsiCo chip maker, was a fixture in Super Bowl ads until a couple of years ago. But it is taking a different … Read the whole story
The streaming video service has inked a deal with the actor to produce and star in a miniseries adaptation of Joseph Heller's classic 1961 … Read the whole story
Netflix expects to spend $8 billion this year on new TV/movie content; Amazon will spend about $4.5 billion. Hulu will be close to $3 … Read the whole story
ZIG collects pieces of content from big and mid-sized publishers - such as videos, photos and articles - and pulls the most important photos … Read the whole story