Overall, marketers spent more on search ads from Google, Bing, Yahoo, and Amazon. Click rates accelerated, cost per clicks jumped with Google continuing to … Read the whole story

Just because I don't qualify for the new lower corporate tax rate (Thanks for nothing, Donald), that shouldn't stop me from getting into the … Read the whole story

Fox has taken the boldest step yet to create even more premium value by reducing advertising exposure and ideally, getting brands to pay more … Read the whole story

Vince McMahon, the wrestling impresario/CEO of WWE, is trying again -- with the XFL, which ran for one season in 2001. Why will it … Read the whole story

Some smart homes are getting set for the Super Bowl. Through its newly launched voice remote, Comcast Xfinity is pushing new features to align … Read the whole story

The cost per click for mobile campaigns rose 25%, compared with the year-ago quarter. Mobile CPCs still cost less relative to desktop CPCs, but … Read the whole story

The largest deal came in the film/TV content subcategory -- Walt Disney's announced $68.4 billion deal for about half of 21st Century Fox's entertainment … Read the whole story

If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Right? Actually, no. But TV … Read the whole story

With the appointment of Dana Strong, Comcast now has a head of consumer services for all its residential products, who will be responsible for … Read the whole story