by Wayne Friedman
"The 60th Grammy Awards" pulled in $81.1 million in national TV revenue, according to one initial estimate from iSpot.tv, versus $81.4 million last year. … Read the whole story
by Wayne Friedman
Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research. … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Streaming services like Netflix and Amazon Prime Video may be commercial-free, but that doesn't mean they are off-limits to marketers seeking exposure to relevant … Read the whole story
by Sarah Mahoney
About 11% will buy team apparel or other accessories, unchanged from 2017, 8% will buy decorations and 8% plan to pick up a new … Read the whole story
COMMENTARY
by Melynda Fuller
The sponsorship option opens a new avenue of social-media revenue at a time when publishers are scrambling to determine how the various platforms fit … Read the whole story
by Joe Mandese
In a year when many of Madison Avenue's top holding companies seemed to retrench -- backing off innovation and visionary industry leadership to protect … Read the whole story
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by Richard Whitman, Columnist
Most of the Japan-based firm's acquisitions were tied to its international expansion and fell within the purview of the Dentsu Aegis Network, adding estimated … Read the whole story
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by Gavin O'Malley
If people follow a local publisher, that content is now more likely to appear prominently in their feeds, Facebook CEO Zuckerberg said. The same … Read the whole story
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by Larissa Faw
Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publicis, will be tasked with the architecture and design of Marcel developing its … Read the whole story
COMMENTARY
by Adryanna Sutherland, Op-Ed Contributor
While the idea of behavioral economics has been around for some time, it has failed to take into consideration a crucial factor - human … Read the whole story
by Sara Guaglione
Distrust in media was found in 22 of 28 countries surveyed, mostly due to a significant decline in trust in search engines, social media, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are just about there in having the ability to measure, in a multichannel campaign, the type of media that drives foot traffic into … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Anonymous sources are essential for a free press to effectively shine a light on a government deception. Without them, we never would have exposed … Read the whole story
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by Larissa Faw
This newly created agency will focus on content strategy, technology, paid media, PR, data and creative innovation with operations in Atlanta, Chicago and New … Read the whole story