by Wayne Friedman
This year's Super Bowl posted a slight decline in TV viewership versus a year ago, with the game pulling in $414 million in advertising … Read the whole story
by Wayne Friedman
Disney, in turn, is reportedly preparing to top a Comcast bid, if one is made. The original deal had a price tag of $52.4 … Read the whole story
by Alex Weprin
Sunday was the first time that all the major streaming services -- Netflix, Hulu, and Amazon Prime Video -- showed commercials during the game, … Read the whole story
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by Laurie Sullivan
Vector Media, a media company specializing in large-format transit advertising, on Monday announced the acquisition of Direct Media USA, one of the nation's largest … Read the whole story
by Chuck Martin
The New York Times is getting in on the action around augmented reality. The newspaper has added an AR feature to its app, starting … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The ads were by turns tasteless, overblown and insignificant -- so much so that it might seem the era of big, expensive commercials made … Read the whole story
by Steve McClellan
As media AOR, Merkley is tasked with developing media campaigns across all channels for BIC, with a focus on digital and social strategies. Read the whole story
by Karlene Lukovitz
Procter & Gamble has always commanded the attention and respect of media, agencies and competitors. But its voice and impact -- in the person … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 million U.S. viewers versus 111.3 million last year. It was the lowest … Read the whole story
by Sara Guaglione
TheAtlantic.com replaced its comments feature with a section dedicated to reader feedback, called "Letters." The new section is inspired by "The Conversation" section of … Read the whole story
COMMENTARY
by Andy Evans, Op-Ed Contributor
To combat ad fraud we need to look at the entire ecosystem -- ads.txt is not enough on its own. Read the whole story
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by Laurie Sullivan
Some 61% of those who make the decisions say they are ready to hire a search partner within three months, and 29% of those … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The National Football League (NFL) does not seem to resonate well with younger viewers, which means advertisers could be losing out on reaching their … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
Pinterest's unique capabilities as a social shopping platform make it the gift that keeps on giving for brands and influencers who leverage the tool … Read the whole story