In what could be described as an anti-inflation-gate story, it turns out that the Super Bowl inflates its digital audience impressions far less than … Read the whole story
Days before the IAB Leadership Summit kicks off, the IAB Tech Lab has released an OpenRTB advisory for the GDPR, which goes into effect … Read the whole story
With the opening ceremonies for the 2018 Winter Olympics happening Friday in PyeongChang, South Korea, NBC -- which has the exclusive U.S. rights to … Read the whole story
Nielsen continues to gain revenues from its TV viewing 'Watch' measurement services for its recent reporting period. A big tax charge lowered its stock … Read the whole story
By serving as a partner across multiple touchpoints, Publicis will no longer be "dependent" on clients' paid advertising budgets or the whims of account … Read the whole story
Mystery seems to surround the 10% falloff in NFL ratings this season. Yet in a new survey, 50% of those who said they watched … Read the whole story
Digital video viewing continues to rise, driven by social networks, over-the-top streaming options, YouTube, and chat apps, according to eMarketer's first Global Digital Video … Read the whole story
Reporting its first quarterly profit since going public, Twitter took in $91 million in fourth-quarter 2017. By contrast, the company lost $167 million during … Read the whole story
Only advertisers can demand real change by making different choices about where they spend their budgets. Advertisers have also come under fire for their … Read the whole story
A WFA study forecasts that programmatic will account for an average 28% of digital budgets by the end of this year. However, a poll … Read the whole story
The FTC said the $2 million fine is among the largest it has ever obtained from an ad agency. Read the whole story
Although its MTV network continues to witness ratings gains, U.S. advertising for all Viacom networks was down 5% to $937 million in its fiscal … Read the whole story
Sunday's game represented a crucial opportunity for digital advertising. It offered a chance for publishers to maximize the value of their connected TV inventory, … Read the whole story
Providers need to shift their focus to offer a personalized and seamless customer experience able to deliver relevant content, based on personal tastes, preferences … Read the whole story