In a statement, Discovery said the DOJ had concluded its investigation into the proposed merger, clearing the way for the deal to close. Read the whole story
He will be operating in a 90-day probationary period, and his channel will not be included in the Google Preferred advertising program, which connects … Read the whole story
Last week, I wrote about findings of the most recent CMO Survey indicating most would like to lean away from politically charged issues. Makes … Read the whole story
WPP has merged two of its PR giants -- Burson-Marsteller and Cohn & Wolfe. WPP says the combined agency is one of the world's … Read the whole story
The Oscars are part of a shrinking category of event shows that still draw some of TV's biggest audiences -- yet they don't generate … Read the whole story
AMC, which invested $65 million in RLJ last year in exchange for a 25% stake in the company, will now buy another 27% of … Read the whole story
The competition was fierce in all categories, and the panel of industry observers, experts and marketers have done the arduous work of finding the … Read the whole story
The Next Gen Influencer Platform offers a curated group of both in-house and external talent that allows advertisers direct access to the audiences of … Read the whole story
Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers' apps. … Read the whole story
With the dust from Super Bowl LIII just about settled - not soon enough for the New England Patriots, too soon for the champion … Read the whole story
The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. Read the whole story
Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in … Read the whole story
Did you know that lonely, anxious or depressed dogs can subscribe to their very own streaming video service? Dog TV is just one of … Read the whole story