"Cambridge Analytica was able to use Facebook-developed and marketed tools to weaponize detailed psychological profiles against tens of millions of Americans," Sen. Ron Wyden … Read the whole story
"The claim that this is a data breach is completely false," Paul Grewal, vice president and Deputy General Counsel at Facebook, said. A Cambridge … Read the whole story
Oath has launched a new version of its in-app mobile bidding platform released in 2017, which works like header bidding. It is described as … Read the whole story
National TV advertising on CBS, TNT, TBS, and truTV totaled $424.9 million through March 18, according to iSpot.tv -- versus $400.8 million on CBS, … Read the whole story
In the past three years alone, the percentage of smartphone users "watching, listening or downloading" a podcast in the past 30 days has surged … Read the whole story
Licensing a new interactive polling/contests technology, ABC-owned TV stations will sell new inventory that appears in linear broadcasts, mobile and station websites. Read the whole story
Cheddar plans to use the funds to launch in other world markets, such as Europe, and to launch its second channel, "Cheddar Big News," … Read the whole story
Question-and-answer site Quora has expanded its advertising platform with List Match Audiences, a new advertising feature that helps marketers target Quora users via their … Read the whole story
The offering, called "Wunderman Inside," provides clients with a mix of on-site specialists and in-agency resources. Read the whole story
In a public notice last Thursday, the Department of Homeland Security sent out warnings of "Russian Government Cyber Activity." But what if a TV … Read the whole story
Brands spend billions each year literally trying to buy consumer loyalty -- or at least short-term trial in hope of attaining it -- but … Read the whole story
MediaMath scientists are working to apply artificial intelligence in machine-learning models that the company's chief scientists say will power smarter digital advertising this year … Read the whole story
Digital's "Big 2" will dominate the ad marketplace a little less in the next few years, according to a new forecast released this morning … Read the whole story
Last week the rapper Drake logged on to the Amazon-owned videogame streaming site Twitch to play "Fortnite" with one of the platform's most-popular gamers, … Read the whole story
Under siege from Amazon's push into search and advertising, Google Monday began rolling out a cost-per-action feature that allows consumers make purchases through Google … Read the whole story
This year's show provided a twist - the jury deliberated live from Deutsch production facilities in Los Angeles. Read the whole story
Reddit CEO Steve Huffman arrived at SXSW with a difficult mission. Having just been drawn into the federal government's Russian election investigation, he was … Read the whole story