Unlike other TV networks, CBS isn't joining the crowd in cutting back on advertising inventory. Instead, it's offering a new data product for advertisers. Read the whole story
Google scaled back a new auto-play policy in the latest version of its Chrome browser, to stop unwanted video ads with sound from serving … Read the whole story
Microsoft is banning ads promoting the sale of cryptocurrency on Bing, and updated its financial product and services policy, despite its willingness to allow … Read the whole story
Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking the ad business, revised his estimates for U.S. advertising growth this year … Read the whole story
Pivotal Research analyst Brian Wieser now believes that underlying advertising growth will reach 4.8% this year, surpassing 2017 growth of 4.5%. Read the whole story
CBS wants to issue a stock dividend that would dilute National Amusements' voting interest from just over 79% to 17%. Separately, 21st Century Fox … Read the whole story
COMMENTARYKimmel got many laughs with this year's monologue, although it makes you wonder if ABC allowed him to undermine its sales and programming efforts … Read the whole story
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There may not be a dot-com bubble to burst anymore, but we are certainly entering into a period of consolidation and possibly reduction in … Read the whole story
Wibbitz has, until this point, primarily served as a tool for publishers looking to turn their text and photo content into video. The company's … Read the whole story
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Far from being feared, digital marketing will start a welcome new dawn at the end of next week. Read the whole story
COMMENTARYThis podcast conversation with Sargi Mann deals with innovation, smart homes and how to keep a brand relevant in the future. Read the whole story
The first installment, which debuts in the May 25 issue, is Entertainment Weekly's first peel off cover unit - and the first time the … Read the whole story
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The media business may be in a state of heightened panic. Keen media execs in TV and media may be looking into the future … Read the whole story
