Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are Factored
- by Joe Mandese @mp_joemandese, May 17, 2018
Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking the ad business, revised his estimates for U.S. advertising growth this year by 1.8 points to 4.8%.
The revision, which follows Wieser’s original forecast of a 3.0% expansion in U.S. ad spending -- first made in November 2017 …
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