Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number … Read the whole story
Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep NCC as president and CEO. Pangis, who most recently served as global COO … Read the whole story
COMMENTARYI was already thinking about the role blockchain may or may not play in digital media buying, especially the programmatic kind, before Parsec's Marc … Read the whole story
The TV campaign -- an apology of sorts -- shows Facebook has spent $22.9 million in national TV spots to date, some 599 airings … Read the whole story
The move enables marketers to combine intent from offsite advertising strategies with digital engagement data in Adobe Analytics in Google AdWords, Yahoo Gemini, and … Read the whole story
The new offering combines Reprise's core search and SEO capabilities with Society's social offering and Ansible's mobile experise. Read the whole story
Some 15% of ANA members surveyed in a new Forrester-ANA report say they're incorporating addressable and advanced TV-buying techniques into plans today, and another … Read the whole story
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Turner Broadcasting president David Levy and other Turner executives are suggesting the industry should do away with the Nielsen rating. That is quite a … Read the whole story
On the surface, the numbers look stark. The number of households subscribed to a traditional cable, satellite or telco TV service fell by 0.8% … Read the whole story
The awards keep rolling in to the Association of National Advertisers for the group's efforts regarding media transparency and its industrywide impact. Read the whole story
CNN Digital reached 123 million unique visitors in the U.S. in April. The next closest competitor, NYTimes.com, had 94 million uniques. Read the whole story
COMMENTARYThe final episode is long on sentiment and comedy as the family embarks on a road trip. It is a great hour done to … Read the whole story
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Think about a TV news/opinion show starring Michael Avenatti and Anthony Scaramucci. The players: A lawyer representing Stormy Daniels (a porn star who has … Read the whole story
