Google's programmatic audio ads are now available to all advertisers using its demand-side DoubleClick Bid Manager platform. Marketers will have global access to ad … Read the whole story
The National Basketball Association is launching an augmented reality experience in the NBA app for the 2018 playoffs and finals, now underway. The NBA … Read the whole story
COMMENTARYRoseanne represented this season's most notable success story , and ABC was poised to make hay with her in the upfront selling season. Read the whole story
The company says the difference between its attribution models and others is that it doesn't rely solely on sample data. The index will leverage … Read the whole story
Facebook may position itself as "the" social network, but when it comes to America's teens, it has become a distant also-ran to YouTube, Instagram … Read the whole story
COMMENTARYOne of the most surreal parts about this surreal period in American history for me is the outsized importance Nielsen ratings have had as … Read the whole story
Murdoch argued that giving consumers the chance to choose whether or not they want advertising makes for more effective ads, while maintaining a stable … Read the whole story
- COMMENTARY
A survey of top media buyers and planners at 32 major media agencies asked what percentage of their clients' consumer data would become "unusable" … Read the whole story
- COMMENTARY
It is often overlooked, but Warc says search is growing again -- at the expense of display. Read the whole story
Marketers will be able to combine the identity-driven data of the Tapad Graph with Clinch's personalized video technology to deliver more targeted advertising that … Read the whole story
SeaChange International's new tools are designed to help traditional video providers, over-the-top video providers and other direct-to-consumer video providers deliver personalized videos and video … Read the whole story
Randall Stephenson was responding to a recent rush of proposed (and completed) deals, which started with his company's effort to buy big content producer … Read the whole story
- COMMENTARY
With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be … Read the whole story
- COMMENTARY
At best, marketers see the finance department as strategic allies, looking to structure the most successful plan for the business. However, all too often, … Read the whole story
