Asserting that investor sentiment toward Nielsen is "overly negative at this point in time," Wall Street analyst Brian Wieser has upgraded the media and … Read the whole story
Autotrader and State Farm have suspended advertising in TBS' "Full Frontal with Samantha Bee" in the wake of the host's comments' against Ivanka Trump. Read the whole story
Forty-six years after comedian George Carlin indelibly etched "seven dirty words" as a line in the sand for what is not permissible to say … Read the whole story
Here is one Hail Mary remedy: Taking the remaining -- and still beloved -- "Roseanne" cast and make a "Roseanne"-like TV show. Read the whole story
If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Right? Actually, no. But TV … Read the whole story
Citing "downside risks," Wall Street analyst Brian Wieser has downgraded his recommendation for WPP's stock to "hold" from "buy." The move follows an earlier … Read the whole story
As the OOH industry collaborates with the Media Ratings Council (MRC) in the development of published standards and protocols for measuring OOH audiences, the … Read the whole story
Apple reportedly is expanding its advertising network through search by partnering with Pinterest and Snap. Read the whole story
The impact on demand influences not only inventory availability in some dayparts (i.e. early/late news), but it has cost implications. It is a simple … Read the whole story
The mobile ad-tech company, ACTV8me, uses inaudible audio triggers on TV commercials to send offers through viewers' apps on their smartphones. Read the whole story
Chief Content Officer Joel Stillerman, who joined Hulu less than a year ago from AMC Networks, and Partnerships and Distribution SVP Tim Connolly will … Read the whole story
The industry group is called "Fight Gunfire With Fire" and is designed to identify and foster creative work by students and help transform it … Read the whole story
"Facebook publicly affirmed that it believes that age-restrictive job advertising is appropriate," the Communications Workers of America and other plaintiffs allege in an amended … Read the whole story
Digital shoplifters are costing publishers fourteen million pounds per year. That's an average of GBP630,000 each. Read the whole story