MoffettNathanson Research says broadcast's reach has declined to 82% of viewers 2+ from 92% in the first quarter of 2011. Cable networks have declined … Read the whole story
The sportswear and fashion brand spends an estimated $100 million-plus on measured media worldwide, most of it outside the U.S. Read the whole story
The three-day event this week will include visits to 26 agencies. "We think it's super important for people to see the product in action," … Read the whole story
The annual Global Video Benchmarks Study released by video marketing platform Innovid found a 58% increase in the number of advertisers running data-driven campaigns … Read the whole story
Industry-shifting M&A deals don't happen every day, so when something like AT&T's proposed takeover of Time Warner comes along, it bears some scrutiny on … Read the whole story
Here's my take on this year's crop of new fall pilots -- not predictions on which will be hits and misses, but rather which … Read the whole story
According to a new study from L.E.K. Consulting, the streaming market is becoming more and more crowded, with services like Netflix competing with streaming … Read the whole story
The ex-president may have felt blindsided by "Today" show's Monica Lewinsky questions. Read the whole story
According to Zenith, the biggest increase in dollar terms will be in China, where Zenith expects the World Cup to generate $835 million in … Read the whole story
While more marketers are happy to slap some rainbows on products when June rolls around, Kantar Consulting says many are missing out on the … Read the whole story
Is advertising going to take a step backwards? I ask this question because I find the current state of advertising to be fascinating. Let … Read the whole story
Three major pay TV providers saw gains: Dish Network, 5.8% to $31.12; Comcast Corp., 3.8% to $32.27; and Charter Communications, 3.4% to $275.09. Read the whole story
The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir's LXRGuide platform. Read the whole story
When Nielsen queried 3,000 brand contacts for its just-released "CMO Report 2018" on their media spending plans for the next 12 months, they not … Read the whole story
The growth of in-app mobile video ads is the result of two key trends in consumer technology: the high share of mobile time spent … Read the whole story
How can publishers build a subscription or membership product? Ask your readers to pay. The first step to a subscription or membership-supported business is … Read the whole story
It is unclear what effect these mea culpas -- in whatever venue -- have on TV viewers and TV advertisers that support the programming. … Read the whole story