by Steve McClellan
The firm now believes global growth will reach 3.9% -- up from the previous 3.6% estimate released at the beginning of the year. Digital … Read the whole story
by Wayne Friedman
NBCUniversal Hispanic Group made its revenue goal $225 million, says the company. Major advertisers that bought in included automotive and beverage marketers -- as … Read the whole story
by Wayne Friedman
One day after AT&T got court approval for its big Time Warner acquisition, Comcast formally made a $65 billion bid for 21st Century Fox's … Read the whole story
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by Laurie Sullivan
LiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-based search capability in Bing Ads Custom Audiences for U.S. brands. Read the whole story
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by Laurie Sullivan
The platform connects ad views seen on broadcast tv to store location data through partnerships with Kantar -- which provides access to its ad … Read the whole story
COMMENTARY
by Joe Mandese
That's what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when digital advertising and media-buying technology … Read the whole story
by Joe Mandese
After years of unabated growth, social media is waning globally -- especially in the U.S. -- as a source of news, and most of … Read the whole story
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by Alex Weprin
Sixty-one percent of marketers say they expect to use online video as part of their strategies in 2019, while 42% say they rely on … Read the whole story
by Joe Mandese
Driven partly by the so-called "Trump Bump," paid subscriptions to online news publishers appear to be growing in many markets worldwide, according to the … Read the whole story
by Steve McClellan
Cries for the ouster of Roberto Quarta leading up to the meeting fell largely on deaf ears once the voting began. Read the whole story
by Wayne Friedman
Per Nielsen, 34% of all persons ages two and older had at least one of these devices, while 27% had two and 9% had … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
Accenture has finally unveiled its media buying plans. If it's likely to succeed how should agencies respond? Read the whole story
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by Laurie Sullivan
Forest Bronzan, founding CEO, Email Aptitude, will become evp-CRM/email marketing, Elite SEM and take the lead in voice, push and chat in a move … Read the whole story
by Wayne Friedman
MoviePass -- a Netflix-like service for theatrical movie consumers -- has seen strong results since it drastically dropped pricing in August 2017 from $50 … Read the whole story
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by Richard Whitman, Columnist
Ah, the many faces of Cannes. Awards. Inspiring talks. Wildly overpriced meals and other things. I remember paying more than $15 one year for … Read the whole story
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by Alex Weprin
According to a report released Wednesday from the Interactive Advertising Bureau, smartphones were the most popular device for streaming video, followed by connected TVs. Read the whole story