by Steve McClellan
The $140 million assignment had been split between OMD and GroupM's Wavemaker. Read the whole story
by Wayne Friedman
CBS' new version of "Magnum P.I." has run 288 spot airings since May 15, with some 533.1 million total impressions -- the highest number … Read the whole story
by Joe Mandese
Shares of Nielsen stock rallied a bit on Monday on news that an activist investor is amassing shares of the publicly traded company with … Read the whole story
by Joe Mandese
The share of TV channels tuned by the average American household has fallen to about 7%, according to a "Research Intelligencer" analysis of new … Read the whole story
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by Wayne Friedman
Advertising on connected TV is poised to nearly double this year to $8.2 billion and will climb to $13.3 billion in 2019 and $20.1 … Read the whole story
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by Alex Weprin
Telaria says that by incorporating DAR, the company hopes to "accelerate TV-like buying in digital video." Read the whole story
by Steve McClellan
UK native Rob FitzGerald has worked in all aspects of the agency business all over the world, including strategy, social media, creative, media and … Read the whole story
by Wayne Friedman
Total subscription video-on-demand is forecast to rise to 208 million in 2023 from 132 million at the end of 2017. Netflix will rise to … Read the whole story
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by Laurie Sullivan
Confiant identified what its researchers call the "single worst malware redirect attack" to date, in which hackers used a Chipotle ad to carry out … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
For companies founded with technology in mind, like Netflix, Amazon, and Hulu, it is an obvious point. For media companies just beginning to enter … Read the whole story
by Sara Guaglione
CEO Jesse Angelo said the partnership made sense "because of the design kinship of the logos and the affinity of the brands - bold, … Read the whole story
by Ray Schultz
Conspiracy theorist Alex Jones isn't going away -- he claims he has picked up traffic since being dumped by MailChimp and others. Read the whole story
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by Laurie Sullivan
Google Express, a delivery service for consumer goods sold through Walmart, Target, Costco and other retailers, in the Shopping auction continues to account for … Read the whole story
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by Alex Weprin
Erik Gerson, the new senior vice president of engagement, joins Fubo from the streaming music service Tidal. David Yoon senior vice president of design, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Before launching a campaign, marketers need to determine whether it should target a household or individual. When audience data ties to the household, it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's tough enough getting TV viewers to watch your shows. How about paying them to do it? Now, more than ever, TV content and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Where Omarosa is concerned, a less credible witness and interpreter of President Trump's statements and actions would be difficult to find. Read the whole story