In what is shaping up to be one of the most hotly contested Senate seats this fall, Florida has dominated political ad spending on … Read the whole story
ESPN President Jimmy Pitaro said ESPN+ and direct-to-consumer is one of four pillars of focus for the company. Read the whole story
Execs say data-based audiences will grow in the return on ad investment. A new survey found 54% of respondents expected to see an 11% … Read the whole story
Data consumption per broadband household grew by nearly a third year-over-year, but it grew much faster among households still paying a flat rate to … Read the whole story
"The problem with Cambridge Analytica was not that Facebook shared data without user consent -- all users did consent," Facebook writes in new court … Read the whole story
Looking to compete with TiVo and Sling TV DVR technology, Amazon is developing a digital TV recording machine that allows for streaming of video … Read the whole story
Last Thursday, the Great America PAC, a group to re-elect President Trump, ran a TV commercial on CNN's "Wolf Blitzer." Apparently, CNN is where … Read the whole story
If the ad giant doesn't take steps to modernize its operating model, Forrester believes that could happen. Read the whole story
Artist Andy Warhol was famed for his love of celebrities - noted in his paintings and 'Interview,' the magazine he created. Founded in 1969, … Read the whole story
At some point these two forces must merge: the ever-increasing availability of new datasets that expand our knowledge of consumer behavior and the legacy … Read the whole story
The model analyzes "attribute density" in a new way to identify the type of consumers the campaign reaches, and then measure the return on … Read the whole story
Vice Media signed a licensing deal this week with Bell Media to bring its line-up of programming back to Canada. Viceland content will air … Read the whole story
Ariana Grande, Kendrick Lamar, SZA, Queen, and Kane Brown are the featured artists in the campaign at launch for Amazon Music's new advertising campaign … Read the whole story
Get ready to meet the Webnars, a family of three living down on the farm in Arizona. Read the whole story