"Well Village" will tap into various Havas agencies including Havas Creative, Havas Health & You, TRIPTK, Havas Helia and Havas Media. Read the whole story
Four in 10 brands allow ads to serve on unsafe websites, and 64% find it challenging to implement an effective brand safety platform -- … Read the whole story
Despite attacks from the Trump White House, consumer trust in news media -- especially with local TV news and local newspapers -- is climbing. … Read the whole story
Google on Thursday said it deleted more than fifty accounts with ties to Iran, with content running on YouTube and other related sites, the … Read the whole story
Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast … Read the whole story
According to research from The Diffusion Group, half of all Facebook users in the U.S. have never heard of Facebook Watch, while 24% have … Read the whole story
That's the conclusion that Jerrid Grimm came too after surveying industry pros about their ad avoidance-related behavior. Frankly, who can blame them? Read the whole story
Did you know that the average price across all national TV advertising in the U.S. is less than $2.50 CPM? Read the whole story
The acquisition will launch Salesforce Marketing Cloud capabilities for the Dentsu network in Australia. Read the whole story
When it says good-bye next spring, "The Big Bang Theory" will still likely be the highest-rated comedy currently on TV. Read the whole story
Urban One, the African-American-focused media company has filed suit against Interpublic Group’s media agency UM, charging that the latter misled and defrauded the plaintiff … Read the whole story