Havas says the "Climate Solidarity Initiative" will help marketers offset the carbon footprint created by producing campaigns across all media. The plan may be … Read the whole story
Founders David Smith and Karen McFee have sold Mediasmith -- not to a big agency holding company, management consultant, digital platform or technology firm … Read the whole story
The Miami-based agency is being renamed Republica Havas and has become part of Havas Creative North America. Read the whole story
The company made the announcement after the close of markets Wednesday afternoon. MDC's stock was up nearly 6% in after-hours trading after the news … Read the whole story
Mel Edwards has been with Wunderman since 2012, and for the past three years has served as EMEA CEO. Read the whole story
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017. Read the whole story
Christian Vollerslev has been promoted to president of the OOH agency while retaining current duties as chief commercial officer at the shop's U.S. parent … Read the whole story
Making big gains in its ongoing tough battle to get its networks on new, digital live TV network providers, Discovery has extended its deal … Read the whole story
A motion to expand the management board to include new members was also considered, but not adopted. Read the whole story
New data from the business support and software services firm CSG International shows that while pay-TV remains dominant for sports, younger consumers increasingly turn … Read the whole story
Nielsen is stepping up its social skills, and offering additional insights into the performance of content posted by accounts officially associated with TV programming. Read the whole story
With the launch of LOCALiQ, the USA Today Network is able to offer a similar model offered by ad agencies, fortifying new lines of … Read the whole story
For local TV stations, auto advertising comprises around 25% of their overall advertising sales. Read the whole story
"Google knows that Tiny Lab's apps track children unlawfully," the New Mexico Attorney General alleges in a new lawsuit. "Google's bad acts are compounded … Read the whole story
MediaCom has been put on alert as Coca-Cola puts its media business in the UK and Ireland under review, "Campaign" reports. The WPP agency … Read the whole story