Overall, political marketers spent $1.199 million on national TV from Sept. 6-20. The Judicial Crisis Network, which supports Kavanaugh's nomination, ran 26 TV ads … Read the whole story
Ad spending on Facebook has rebounded from its post-Cambridge Analytica crash, but the return advertisers are getting from it has not, according to an … Read the whole story
MDC Partners is searching for a successor CEO, as well as reviewing a potential sale. Read the whole story
Publicis Media launched its global Commerce practice in March and is now announcing its regional leadership across Americas, APAC and EMEA. Read the whole story
Sling will be measured by Nielsen's Digital Ad Ratings for measuring targeted demographics, comparable to TV measurement, and will be included in Nielsen Digital … Read the whole story
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, Read the whole story
Through two weeks of the NFL TV season, national TV viewership has seen a slight 2.5% decline versus a year ago. Looking at all … Read the whole story
It seems Hulu has become the lost child of OTT, with three parents all trying to figure out who will get custody if and … Read the whole story
ESPN+ launched just five months ago, bundling ESPN library programming with exclusive live sports, including MLB and NHL games as well as college sports, … Read the whole story
OTT platforms comprise 41% of all digital video advertising views, the highest for all digital video platforms. These views are up 54% year-over-year. Read the whole story
Magna just released a new report projecting over-the-top (OTT) video advertising to hit $2 billion in the U.S this year. Read the whole story
MAD's platform adds additional cryptography to let actors know if the data is true or false. Read the whole story
The company credits its growth in part to the rise of smart TVs and connected platforms including Roku, Apple TV, and Amazon Fire TV. Read the whole story
The NAD drew a distinction between material published with the motive of attracting readers and selling products: if a publisher's main economic motivation is … Read the whole story
Consider if a team -- which hasn't had a winning record in a few years -- didn't just suffer from fan apathy and lower … Read the whole story