Leveraging its role as an ad "currency" provider, Nielsen this morning unveiled a new service it claims will make digital video directly comparable to … Read the whole story
Nielsen on Monday announced plans to begin measuring all audio diary markets on a monthly basis, making radio audience ratings more frequent and continuous. … Read the whole story
Estimates put global ad spend at $581 billion in 2018, with most of the growth coming from paid-search and social media ads, according to … Read the whole story
Both co-chairmen begin their new roles today. Greenblatt will remain as consultant through the transition and will continue to work on NBC's live musicals. Read the whole story
"A uniform federal privacy standard could provide clarity, market certainty, and add fuel to future innovation, while preserving the value and benefit that online … Read the whole story
Media execs believe ad experiences will need to improve to match the changing content landscape. There is less agreement over what the future of … Read the whole story
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue … Read the whole story
The latest research shows improvements in viewability and fraud -- but mobile video is still the biggest brand risk. Read the whole story
Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works. Read the whole story
The goal is to eliminate the data silo, provide a single view of customer data, help companies better govern their data, and support privacy … Read the whole story
These major deals have served to give the acquiring company new scale to more efficiently compete against technology firms with global footprints. Read the whole story
In a new poll, some 73% of millennials claim they don't watch any video ads through traditional platforms at all. Read the whole story
This sad show tells the story of a group of friends reacting to another friend's untimely suicide. Read the whole story
The Central Intercollegiate Athletic Association (CIAA) is rolling out its new multi-platform campaign designed to recognize the nation's first African American athletic conference heritage … Read the whole story
The post -- the agency's first -- will help clients seeking universally integrated campaigns that drive performance needs and build brands. Read the whole story