WPP is forming a super agency by uniting Y&R and VML, marking one of the first big moves under new WPP CEO Mark Read. … Read the whole story
The business unit has made its first sales rep deals with Altice USA and Frontier Communications to aggregate and sell their national addressable TV … Read the whole story
Nielsen Total Ad Ratings measures total and incremental reach for all devices, platforms, distribution and ad campaigns. Read the whole story
Google claims disclosures will increase transparency and provide consumers with information to make informed decisions. Ads may be rejected for failure to provide legitimate … Read the whole story
The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, and improve conversion rates. The platform uses data elements like weather and location … Read the whole story
New shows added to the free offerings include "Pivot with Kara Swisher and Scott Galloway," a podcast from Recode; "Start to Sale" from Eater; … Read the whole story
Google on Wednesday announced a metric that enables marketers to measure how video ads impact the number of searches on Google Search and YouTube, … Read the whole story
It may not be possible to calculate how many times the current President has referred to America or one of its Presidents as the … Read the whole story
HBO may get more resources from other areas in the new WarnerMedia, possibly from other TV businesses such as the ad-supported TV group Turner. Read the whole story
Tomasz Pawlikowski, chairman of Publicis Communications Poland, and Piotr Pietka, CEO of Publicis Media Poland, will serve as co-CEOs of Publicis Groupe Poland. Read the whole story
Former Time Warner and Citicorp chairman Richard Parsons has been named interim chairman of the board of CBS Corp. -- part of the transition … Read the whole story
The "Get Out Of Home" creative shows quotes alongside their images, such as Barton F. Graf's Gerry Graf stating: "OOH is all media." Read the whole story
The finished product has a musty air to it, like the whole thing was just recently unpacked from deep storage and reeks permanently of … Read the whole story