OAAA Taps Industry Icons, Young Guns To Support OOH

The Outdoor Advertising Association of America (OAAA) is using the voices of ad industry icons to tout out-of-home media's advantages in the digital world.

The "Get Out Of Home" creative, developed with Publicis NY, shows quotes alongside their images, such as Barton F. Graf’s Gerry Graf stating "OOH is all media." Other featured in the campaign include Publicis New York’s Andy Bird and Stan Richards of The Richards Group.

Younger creatives with strong social media followings, such as Anomaly's Jezz Chung and Facebook's Marta Llop, are also in the campaign to illustrate how digital media can help transform how the ad industry understands OOH.

All ads end with the #GetOutofHome hashtag.

“We want to show them some ideas are too big to stay trapped online," says Stephen Freitas, CMO, OAAA. "Bold ideas need a bold platform.”

Timed to coincide with NYC's Advertising Week, the campaign will be featured on more than 50,000 OOH units, including 27 digital screen networks, in 30 major U.S. markets, including NYC, Austin, Chicago, Dallas, Detroit, Los Angeles, Miami, Minneapolis, San Francisco, and Washington, DC.

This wide-ranging media strategy is supported by OAAA members. Production company Grand Visua has adapted and will deliver creative to national digital OOH networks.

Dot2Dot is delivering content to the official Advertising Week venue screens, provided by Formetco and National Mobile Billboard.

OOH media and production for the campaign have been donated by an array of companies, including Clear Channel Outdoor, Cleveland Outdoor, JCDecaux, Lamar Advertising, and OUTFRONT Media.

This is the first creative since Publicis NY landed the account last May. The organization represents more than 90% of the U.S. OOH industry based on revenues.

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