Interpublic Group CEO Michael Roth is the latest holding company executive to comment recently about improving business conditions in the general marketplace. Read the whole story
Turner Ignite Studios will be built as "social-first" and "client-first" and will work closely with the company's branded content sellers and Turner networks. Read the whole story
It's the latest market to be awarded in the fast-food giant's ongoing $2 billion global media review. Read the whole story
The new partnership allows Sprint customers to get a 30-day free trial of the live TV service and a $5 discount per month for … Read the whole story
This union will also help address the lag between innovative new approaches to media measurement and media's exponential digital development across platforms. Read the whole story
Madison Avenue went on a shopping spree during the first three quarters of 2018, spending billions to bolster the big agency holding company's holdings. … Read the whole story
FCB Health Network is launching Solve(d) as a stand-alone entity that integrates strategic insights through project, consulting and agency-of-record services for healthcare clients. Read the whole story
A startling new analysis from third-party ad server Flashtalking confirms what many have long suspected: that click-throughs are a poor digital campaign performance metric. … Read the whole story
Sound familiar? That's right, Publicis Groupe did it in 2017 for a year. But the MDC agency is suggesting a longer-term proposition and is … Read the whole story
Google-supported AdLingo puts chatbots inside of display ads so brands can have one-to-one conversations with consumers. Read the whole story
Advertising Week DC made a deep dive into brand authenticity in an era of political tribalism. Read the whole story
A "destination explorer" showcases each location with local travel facts and tips, tailored image galleries, videos and options for flight reservations. Read the whole story
With AT&T having completed its acquisition of Time Warner earlier this year, the company is looking to shift resources to its priority lines of … Read the whole story
This year, a majority of the ads on the leaderboard were created specifically for the six-second bumper format. On the 2017 list, a majority … Read the whole story
This week's report examines the progress of traditional TV and alternative media devices used to watch TV. Traditional TV still rules, but inroads are … Read the whole story
The Department of Justice has brought criminal charges against a Russian woman who allegedly conspired to use social media platforms and email accounts to … Read the whole story
If you weren't able to make Sequent Partners' and Greenbook's "Attribution Accelerator" conference Oct. 11 in New York City, fear not. You can download … Read the whole story