The firm this year has undertaken an evaluation of its portfolio of holdings with the intent of selling off some assets to streamline operations … Read the whole story
Advanced TV ad-tech company Simulmedia is adding OTT inventory from its linear TV partners to its system to help marketers gain additional reach. Read the whole story
Pixalate says Disney, Hulu and Volvo were among advertisers that lost money in a massive fraud that affected 11 million mobile devices. Read the whole story
The holding company confirmed Thursday that it will sell research arm Kantar, although it intends to hold a minority stake in the unit. Read the whole story
The latest move by WPP is intended to streamline its portfolio and create what it is calling a "simpler, more flexible offer" for its … Read the whole story
Less than two weeks before the midterm elections, Republicans have dramatically changed their messaging from a manufactured immigration crisis to one that recent polling … Read the whole story
If Google's new "Transparency Report" is any indication, digital media platforms have been a major beneficiary of the 2018 midterm elections campaigns. According to … Read the whole story
New in-campaign tools allow marketers to adjust their media in campaigns while still on the air. It may be the first network group to … Read the whole story
The service will be ad-supported, though not at launch. More expansive ads and sponsorships will come later in the year and in early 2019, … Read the whole story
Creating personalized ads that are relevant and meaningful to consumers is one of the new Holy Grails of marketing, but only about a third … Read the whole story
Bing Product Ads produced 61% of all non-brand Bing search ad clicks in the third calendar quarter 2018 -- up 22 points from a … Read the whole story
When MRI set out to benchmark the U.S. cannabis consumer, it faced some unique respondent quandaries. On the eve of the release of the … Read the whole story
Ad-tech company VideoAmp is working with consumer data company LiveRamp to quantify smart TV and set-top viewership and support integration of first- and third-party … Read the whole story
The company will "be more discriminating about the content that is provided and the profitability of that content," AT&T Communications CEO John Donovan says. Read the whole story
Agency mergers. Selling Kantar. No doubt newly anointed CEO Mark Read is on a mission to transform the company. What's next? Read the whole story
How can brands leverage AI to supercharge their businesses without damaging hard-won trust? This can be achieved by putting the consumer interest first. Read the whole story
All members of the regional management team and country level CEOs will continue in their existing roles in addition to their new responsibilities. Read the whole story