E.W. Scripps Company is buying 15 TV stations in 10 markets from Cordillera Communications. Cordillera owns and operates television stations in small- and medium-sized … Read the whole story
The Buyer's Guide addresses the workflow of the attribution process, what to look for in attribution partners and matching exposure data to households as … Read the whole story
NBC has dropped "Megyn Kelly Today," due to her remarks about racism. Next week, the 9 a.m. hour will be hosted by other 'Today' … Read the whole story
In an earnings call, Amazon Chief Financial Officer Brian Olsavsky pointed to Amazon Web Services and Advertising as two segments with very strong growth … Read the whole story
The company took a $21 million charge against earnings in the third quarter. Organic growth for the period was 1.5%. Strategic review and CEO … Read the whole story
The good news is that alt right social network Gab.com is down thanks to swift action by various mobile app stores and site-hosting providers. … Read the whole story
The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per … Read the whole story
A powerful new DMP providing "second-party" data from thousands of retailers and brands revealing the journey of how, what, when, where and why consumers … Read the whole story
Most -- nearly 85% -- of the enterprise value of Nielsen comes from its "Watch" division, which comprises its media measurement services. The rest … Read the whole story