Sportswear-fashion brand Puma has awarded its global media assignment to Havas Media after a review that began in May. Read the whole story
Fox News Channel is facing another potential ad boycott, this time sparked by a top newspaper editor who called it "the most effective thing" … Read the whole story
The prepared foods giant has tapped the holding company for creative, media, data and technology services after a holding company review. Read the whole story
Big media-based tech stocks Amazon, Google, Netflix and Facebook sank faster than the market overall, with Amazon down 6.3% to $1,538; Netflix losing 5% … Read the whole story
LinkedIn has announced a major integration with Google Marketing Platform, to increase the accuracy of attribution for advertising on its platform. Read the whole story
The solution, TV Content Reporting, is a plus for advertisers. It could allow better alignment with content -- something currently par for the course … Read the whole story
"Employing a business model which relies on revenue from in-app purchases and data-driven targeted marketing, these apps routinely lure young children to make purchases … Read the whole story
GoDaddy, PayPal, and Medium have all severed ties with Gab -- a social network that supports neo-Nazi and far-right extremists' views and opinions. Gab … Read the whole story
Rumors of big cuts at the media shop are in line with general cost cutting that has been going on at MDC and its … Read the whole story
Conde Nast is pulling its channels for 'Vogue,' 'Wired' and 'GQ' from Snapchat's Discover platform. Since a redesign earlier in the year, Discover has … Read the whole story
A new report shows that Fortnite is already one of the most-viewed genres on YouTube. The views are being driven by a perfect storm … Read the whole story
Lululemon created an experiential marketing campaign that enabled runners to participate in the 8K race on one of the 15 predetermined course locations in … Read the whole story
On a Q3 earnings call today, CFO David Doft declined to field questions about progress on its previously announced strategic review or its ongoing … Read the whole story
Digital vMVPDs were supposed to be the savior of cable networks looking for big customer growth. Blame greater competition. Read the whole story