by Laurie Sullivan
Google's new search ad position metrics aim to give advertisers more clarity on how their ads will perform based on where they land on … Read the whole story
by Larissa Faw
Starcom will continue to manage the beverage brand's media buying and planning in Colombia, Ecuador and Venezuela while expanding the relationship in nine additional … Read the whole story
by Sara Guaglione
"The New York Times" pulled down its paywall Tuesday to provide unlimited access to the site and coverage of the midterm elections to the … Read the whole story
by Wayne Friedman
Yet to complete its massive deal with Walt Disney, Fox saw a 2% increase in revenues in its most recent quarterly earning period -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
After Sean Hannity and Jeanine Pirro made campaign appearances at a Trump campaign rally, Fox senior execs said they didn't condone the action. Read the whole story
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by Alex Weprin
Campaigns may have shifted their budgets as Election Day drew near, although the data doesn't show whether those dollars shifted to social media, traditional … Read the whole story
by Alex Weprin
The company's efforts to supercharge its premium subscription service appear to be working. Paid subscriptions are up 49% year over year to $125.8 million. Read the whole story
COMMENTARY
by Ron Hartenbaum
Doubling-down on a particular position may seem a shrewd programming strategy. But it threatens to scare away the very blue-chip advertisers that helped build … Read the whole story
by Joe Mandese
The U.S. holiday season is poised to be an economically joyous one, with total retail sales projected to surpass $1 trillion for the first … Read the whole story
by Larissa Faw
CityMD's first effort under AOR Terri & Sandy uses humor to encourage germ-infested, coughing people to visit the walk-in clinic's services. Read the whole story
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by Richard Whitman, Columnist
The hire reunites Leece with Havas Group Media CEO Peter Mears, who both worked at Initiative when Mears was president of its North America … Read the whole story
by Melynda Fuller
In an effort to market its new A8 model, Audi created a four-page user-activated print insert to target Departures' 25,000 luxury lifestyle readers. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"There won't be a single metric ever, ever again. It's gone," says Brown in this interview. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I feel it's OK to share what I think are the three most important topics of conversation as we head into the new year. Read the whole story