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by Steve McClellan
The Association of National Advertisers has issued a follow-up report to last month's member missive confirming an FBI-U.S. Attorney's Office probe into possible fraudulent … Read the whole story
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by Alex Weprin
SoundCloud and TargetSpot will be the inventory sources for the programmatic audio product, which will allow advertisers to use the Oath Ad Platforms DSP … Read the whole story
COMMENTARY
by Joe Mandese
In the battle of media format dominance, video still commands much of Madison Avenue's attention, as well as its highest CPMs, but audio is … Read the whole story
by Alex Weprin
The deals with AMC and A+E expand CCR's measurement of cable channels. Many are now available through streaming bundles. Read the whole story
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by Wayne Friedman
Political ads pushed out core advertisers at Tribune's stations -- a common occurrence at TV stations in a big political advertising season. Core advertising … Read the whole story
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by Richard Whitman, Columnist
UK-based media and marketing consultant ID Comms opened its New York office last week with a bit of fanfare. Tom Denford, one the firm's … Read the whole story
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by Melynda Fuller
Chatchaval Jiaravanon, owner of Fortune Media Group Holdings Limited, is buying 'Fortune." He intends to grow the brand's digital capabilities, geographic expansion and editorial … Read the whole story
by Joe Mandese
Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Today, it's Jim Acosta's arm coming down slightly faster that it actually did, in a doctored video. Tomorrow, he's asking things he never actually … Read the whole story
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by Laurie Sullivan
Two independent surveys analyze consumer trust with data and purchasing from websites. Trust plays a role for 92% of Americans, 89% of UK residents, … Read the whole story
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by Alex Weprin
Segments from shows like "Good Morning America," "Nightline" and "The View" will become available on the free, ad-supported service. In addition, news and weather … Read the whole story
by Alex Weprin
CEO Bob Iger is jazzed about the company's streaming video future, with an emphasis on three products: ESPN+, Hulu and next year's family-focused service, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could Netflix wants to own a big-time studio? Does Amazon want to buy a network? Read the whole story
by Tanya Gazdik
"It is clear that Chevrolet is trying to make some headway," TS Kelly, senior vice president of research for Alphonso, tells "Marketing Daily." Read the whole story
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by Wendy Davis
The ad industry is urging the Commerce Department to scrutinize new privacy laws in California and the EU as part of an initiative to … Read the whole story