Interpublic Group, Omnicom, Publicis Groupe, WPP and MDC Partners all confirmed the DOJ has notified them that the investigation has concluded with regard to … Read the whole story
Publicis Groupe's Starcom had been handling the media business. Publicis will continue to oversee Heineken's creative brand globally. Read the whole story
Nielsen Advanced Audience helps advertisers with their media buys -- providing more granular and targeted data. Read the whole story
In what is believed to be a first for the industry, Cumulus Media is offering guarantees of sales outcome efforts for local radio marketers. … Read the whole story
Broadcast and cable TV networks posted a 11% fall in October to average a collective 21.5 million 18-49 prime-time viewers in the Nielsen C3 … Read the whole story
Lawsuits aside, there may be a better way for the press corps to reassert its First Amendment right to cover this White House. They … Read the whole story
The antitrust lawsuit, brought by the Justice Department, alleged that the stations shared information about advertising. Six television broadcasters have agreed to settle. Read the whole story
The report found that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. Read the whole story
The IAB digital ad spend report for the first half of 2018 saw a 23% increase year over year. Mobile advertising spend was up … Read the whole story
Facebook-related properties, including Messenger, Instagram, WhatsApp, and Facebook's flagship app, fell by 7% year-over-year, according to a new analysis of Nielsen data. Read the whole story
Dentsu confirmed that Dentsu Aegis Network CEO Jerry Buhlmann, 58, was "retiring" from the company but would take on a special advisory role in … Read the whole story
That's through the first 10 months of the year, and the martech giant's $4.75 billion deal for Marketo is the reason it's top-ranked. Interpublic … Read the whole story
Video streaming questions continue. For consumers, it's how many streaming OTT products to own. For media businesses, it's how many OTT partners to have. Read the whole story
This is branded entertainment with an anti-car slant -- so how is Toyota Theater supposed to help sell more Camrys and Priuses right now? Read the whole story