by P.J. Bednarski
Purpose is not simply a nice thing to have -- it's imperative in this day and age," said ANA's chief executive Bob Liodice. Read the whole story
by Wayne Friedman
The tool allows users to follow cross-media reach, frequency and duplication using advanced audience segments, and enables advertisers/agencies to see custom dayparts, radio formats, … Read the whole story
by Laurie Sullivan
Centro's growth is partially driven by its platform Basis, which automates direct-to-vendor media buying, programmatic advertising, and universal campaign reporting that includes search and … Read the whole story
by Alex Weprin
Pandora says it has developed more than 1,500 attributes to apply to podcasts. The goal is to help listeners determine if a podcast would … Read the whole story
by Alex Weprin
Pixalate says it has become the first company to receive Media Rating Council accreditation for "Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top … Read the whole story
COMMENTARY
by Melynda Fuller
"We're managing the content across the Apple News channel so it's in line with Apple's overall curated approach to content," says Joe Hyrkin, Issuu … Read the whole story
by Joe Mandese
Industry execs by and large believe consumers should have sublime control over when, where, how and why their data is used to target them … Read the whole story
by Wendy Davis
The White House and President Trump have "absolute discretion" to decide which journalists receive press credentials, the administration argued in court papers filed Wednesday. Read the whole story
by Alex Weprin
The Tubi selection is particularly notable, as Comcast's X1 has only featured video apps from big names such as YouTube, Netflix and Amazon Prime … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Per the new multiyear deal, Jam City plans to create a stable of games based on Walt Disney Animation and Pixar films and characters. Read the whole story
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by Steve McClellan
Dentsu Aegis Network, the company's international operation, posted organic growth of 7% in the third quarter and 4.6% for the first nine months. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A DOJ lawsuit alleged companies engaged in unlawful agreements with third-party firms to illegally coordinate sales of local ad spots. An agreement was struck … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
What I find anxiety-inducing on TV is the 21st century phenomenon called FOMO. There's just too much television to watch or even keep straight. Read the whole story
by Wayne Friedman
The three main cable TV kids networks -- Nickelodeon, Disney XD and Cartoon Network -- have now declined 63% in total viewership since 2011. … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Check out "Jonestown: Terror in the Jungle" for an ambitious, powerful -- and surprisingly timely -- look at the massacre. Read the whole story