Wall Street analyst Brian Wieser has revised his 2018 U.S. ad growth estimates 1.7 percentage points to 6.5%, and projects 2019 will expand 4.0% … Read the whole story
The network wants to design better ways for viewers to engage with brands. NBC intends to reduce time and clutter and expand Prime Pods … Read the whole story
Black Friday started with consumers spending $643 million in online spend as of 10 a.m. ET, up 27.8% year-over-year (YoY). Read the whole story
It's beginning to look a lot like a record holiday shopping season. Based on early results from Black Friday and projections for today's "Cyber … Read the whole story
The challenge for Fox News is to create an OTT product that is differentiated, both from the linear cable channel and the streaming competition. … Read the whole story
The enhancement to DoubleVerify's service and performance platform enables marketers to build custom reports for more than 200 key performance indicator metrics. Read the whole story
Mel Edwards, who in September succeeded Mark Read as global CEO at Wunderman, will lead the merged entity as CEO. Tamara Ingram, who has … Read the whole story
Syndicated TV shows -- like those of broadcast network TV programming -- are showing few, if any, gains two months into the fall season. Read the whole story
Nearly 26% of adults sit down more than eight hours a day -- and over half of that sitting time is attributed to TV … Read the whole story
The steep discount -- only available through Monday -- is part of Hulu's efforts to aggressively grow market share and keep pace with Netflix. … Read the whole story
Pick your Christmas music from a giant jukebox of holiday tunes -- and your Christmas movie from a similarly endless-seeming variety of made-for-TV titles. Read the whole story
Insurance comparison site GoCompare has called a review of its GBP40m media-buying account, "Campaign" reveals. Carat is the incumbent. Read the whole story