For all the talk about an exodus of programmatic media-buying going in-house, only about a quarter of ad execs -- both marketers and agencies … Read the whole story
Although Facebook has not confirmed plans for future war rooms, the approach did appear to produce positive results in the run-up to the midterm … Read the whole story
More than 2% of product page visits saw out-of-stock messages during the holiday weekend, up slightly over the season average of 2.12%, but below … Read the whole story
An integrated shop, possibly working from single P&Ls? That seems to be Mark Read's vision for WPP's future. Read the whole story
Trump has long complained about CNN, targeting the network -- and other news networks -- as distributing "fake news" when it airs information that … Read the whole story
Trump has proposed a "state-run" media network as a foil to his favorite target, CNN. Slow news day, here? Is there a tongue in … Read the whole story
A study found tribal government ownership of media outlets created conflicts of interest and "unique press freedom challenges" for Native journalists. Those challenges include … Read the whole story
Existing live sports include lots of advertising opportunities. DAZN will need to develop new sponsorship opportunities that make sense in the context of a … Read the whole story
Advertising agencies began receiving a legal notice from Google late Monday related to a lawsuit brought about by AdTrader, which manages and places bids … Read the whole story
The $135 million deal came after Periscope's current owner Bill Simpson decided to retire, coinciding with Quad's self-described 3.0 transformation that seeks to bolster … Read the whole story
Or GreyEssence maybe? WPP merged two of its oldest ad agencies today-JWT and Wunderman--and I guess we shouldn't be surprised. Read the whole story
The first season of the "Brit + Co Show" podcast has four episodes and is inspired by challenges to encourage women to help make … Read the whole story
The list, which will be revealed in 2019, is broken into 20 categories, honoring innovators, investors and entrepreneurs across the industry. Read the whole story
For technology-driven video companies like Netflix, Hulu, and YouTube, the product is the platform itself -- the delivery mechanism for the content. These companies … Read the whole story