AT&T's advertising unit, Xandr, will be at the center of its effort to transform the video advertising business. "Consumers clearly like the breadth of … Read the whole story
This week, the company struck deals with Dish's Sling TV and Hulu with Live TV, bringing some of its channels to the streaming channel … Read the whole story
The dynamic advertising replacement and delivery platform will account for audience gender and age, as well as advanced demographics. Read the whole story
There will be an entry-level subscriber video-on-demand services package focused on movies, and a second, more premium service with original programming and blockbuster movies. … Read the whole story
Nielsen found that 7% of total day viewership for five networks was viewed by consumers 25-34 years old. By comparison, viewership of the same … Read the whole story
NFL TV games' viewership keeps rising -- now up 5% through week 12 of the season, to average 15.8 million viewers. Through week 11, … Read the whole story
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We are closing in on a day when ad fraud won't matter -- because your spend will be redirected to platforms that deliver real … Read the whole story
Some mothers are complaining that Amazon's sponsored ads in its baby registry look too similar to the product listings, a challenge that Google had … Read the whole story
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Worried about traditional TV networks' increasing ad loads? We may need to keep an eye on some digital platforms, too. Let's start with YouTube … Read the whole story
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For people who work in TV advertising, the next five years are bound to be bumpy -- but not because everyone is cutting the … Read the whole story
The deal is notable for both companies. For Law & Crime, it secures a presence on a channel lineup next to linear competitors, like … Read the whole story
The feature is now available to Facebook users in roughly 400 cities nationwide. 'Today In' is a response to user demand for more local … Read the whole story
Americans cite interpersonal communications as their top activity, Raymond James affirmed in a national survey. Email is cited by most (88%) Americans, while the … Read the whole story
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Media has quickly shifted to a data-led buying approach, bringing massive improvement in reach and efficiency, but also perpetuating fraud. Read the whole story
It's the first major appointment by Accenture veteran Christine Removille, who joined Carat in September as global president. Read the whole story
