IPG Mediabrands' UM unit has promoted Lynn Lewis to U.S. CEO. Lewis, who has been serving as East Coast regional president and global CMO … Read the whole story
Sports doesn't fit into Netflix brand experience, nor does advertising. Cable and satellite and broadcast are the best places for sports, per Ted Sarandos, … Read the whole story
As YouTube makes its premium shows more widely available, marketers are increasingly realizing they don't just have to place their ads next to premium … Read the whole story
With Memo, brands can take the URL for an article, plug it into the Memo dashboard and see all interactions happening to that article, … Read the whole story
Madison Avenue forecasts ad spending will grow modestly next year. Publishers will be challenged to boost digital ad sales amid growing competition. The saving … Read the whole story
Signal on Monday will announce its entrance into the Adobe Exchange Partner Program and improvements in people-based marketing. The company provides real-time customer data … Read the whole story
Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphabet to close the day with a market cap of $851.36 billion, nearly … Read the whole story
Aside from Netflix and YouTube, few U.S. streaming services are available globally. Hulu is expected to launch in additional markets in the coming year, … Read the whole story
Discovery is expected to be up 2% to 3% in U.S. advertising for the period, with U.S. distribution revenue forecast to be up 1% … Read the whole story
Whether we're laughing or crying, inspired or outraged, it's the things we feel that cause us to share ads and build relationships with brands. Read the whole story
Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November. Read the whole story
Several other conservative websites witnessed double-digit declines in unique visitors in October, including 'TheBlaze.' Read the whole story
Forget the lower ratings -- for the big shows it's all about instant reach and audience share. Read the whole story
Sir Martin Sorrell's S4C Capital has bought American programmatic advertising company MightyHive for $150m "London Loves Business" reports. Read the whole story